Happy 1st Birthday OffLeaseOnly Orlando! You Grew Up Fast!
OffLeaseOnly Orlando opened just minutes from Orlando International Airport a year ago, sold 45 used cars out the door on its first day open and has been going strong ever since. From November 2014 to November 2015, OffLeaseOnly Orlando sold 9,725 used cars. And the numbers are expected to continue rising as satisfied OffLeaseOnly customers continue telling their friends and family about the great OffLeaseOnly used car deals available every day.
“Never have we outgrown a facility so fast,” said OffLeaseOnly Chief Operating Officer John Giasullo. “December 2014 was our first full month in business and we sold 600 used cars. We’ve just had steady growth month over month.”
OffLeaseOnly sales associates at the sprawling used car dealership at 7948 Narcoossee Road are now selling nearly 1,000 used cars a month. To keep up with demand, OffLeaseOnly Orlando’s staff has increased from about 60 employees to 120 employees, Giasullo said.
OffleaseOnly Orlando is already planning for more room to accommodate the exponential growth and demand for quality used cars.
According to Giasullo, OffLeaseOnly Orlando will be expanding onto 10 adjacent acres just north of the existing Orlando used car dealership. The expansion is in the early planning stages and includes clearing the land, Giasullo said. The property will be used to park more used car inventory.
“We are working out of about 20 acres now. We are going to develop the north 10 acres,” Giasullo said. When the expansion is completed, OffLeaseOnly Orlando will hold 1,500 to 2,000 used cars for sale.”
The incredible growth and demand for OffLeaseOnly used cars doesn’t surprise Giasullo, who noted that customers once drove south to OffLeaseOnly Palm Beach to buy used cars because there wasn’t an OffleaseOnly dealership closer.
“Up there they have been longing for a car dealership that would do business in an above-board way, free of haggling and additional fees,” Giasullo said. “OffLeaseOnly Orlando is their dream come true.”
OffLeaseOnly Orlando is located just miles from the Disney attractions and other Central Florida tourist stops, a factor that also increases foot traffic. Plus, many out-of-state customers who purchase used cars from OffLeaseOnly fly in to Orlando to pick up their OffleaseOnly used cars.
The result? OffLeaseOnly Orlando is ALWAYS a beehive of activity.
“We are definitely a destination store,” said OffLeaseOnly Orlando general manager Bob Harris. “People always are looking for the best deal, and we have the best deals by thousands of dollars, so people happily come here. It doesn’t matter exactly where we are located, but it helps how convenient we are to MCO.”
Harris said his staff has worked hard to follow up more quickly on leads, chopping the response time in half. The result has equaled more OffLeaseOnly used car sales, he said.
Word of mouth advertising is also attracting new customers in droves.
“A lot of people who come in say ‘such and such’ told me about this place so I want to check it out myself,” Harris said.
Another reason the Orlando store is so successful is because the sales team works well together, said Al Fernandez,Orlando’s top sales associate.
“Why is it so crazy? The market is there and we have a great selection of good used cars and a really good team. We work well with each other… and we need the new guys to be successful to grow the store,” Fernandez said.
Used car shoppers who have never been to OffLeaseOnly are usually a little surprised, Fernandez chuckled. Many people compare the constant activity to the frenetic floor of a stock exchange, he said. And even when it’s slow, customers still think it’s busy, he said.
“It’s definitely different from your franchise dealership,” Fernandez acknowledged. “People love the selection of used cars and the ability to look at the used cars without being followed around by sales people or being hassled.”
Happy First Birthday, OffLeaseOnly Orlando!
OffLeaseOnly owner Mark Fischer attributes the store’s success to AWESOME customer service.
“Words cannot express how proud I am of our Off Lease Only Orlando team. Excellent customer service is key to our success company wide and I’ve noticed that Orlando customers really take time to write the most amazing Off Lease Only reviews about each team member. When we sell over 3,200 used cars each month, it is imperative each person is happy and I monitor our customer reviews very thoroughly,” Fischer said.
Fischer and his wife Eileen started this business with just two cars and their life savings. The growth to over 100,000 happy customers and over 600 employees is a testament to the dedication they have kept to maintaining the highest level of customer satisfaction before, during and after the sale. Along with, of course, selling cars priced thousands below retail.
A review from “Ron H.,” a long time customer from Jupiter, FL, left a lasting impression on Fischer, who remembers selling the first 3 of 17 vehicles to:
“I have bought 17 cars from OffleaseOnly over the years. We saved many thousands of dollars in dealing with Mark and Eileen’s amazing sales concept, and we sure enjoyed just walking around and looking at the Unbelievably huge inventory.”
Reviews like that one are proof OffLeaseOnly is on the right track, Fischer said.
“It’s amazing how loyal Off Lease Only customers are! I am very honored to have such an amazing team that goes above and beyond just like Eileen and I would when we had the pleasure of personally meeting each customer. Now, I spend my time buying the largest selection of quality used cars to keep up with our customers demand. Eileen is definitely a huge support.”
Thank you to all of the loyal customers who have made our first year at Off Lease Only Orlando such a huge success! We will look forward to continuing to offer the largest selection of quality used cars for sale with no dealer fees and no stress of negotiating price.
Looking for the perfect used car? Take a test drive today – without a salesperson in tow – and see how it rides! No pressure and no haggling over price! That’s the reality of OffLeaseOnly, with more than 4,000 low-mileage used cars to choose from at locations in Palm Beach, Orlando and Miami. Off Lease Only Fort Lauderdale will also be opening November 30th! That’s exciting because we will be offering our customers another 1,000 used cars for sale at that location alone very soon!